We envisioned an inclusive closed-loop financial system specially designed keeping in mind the needs of small and marginal landholding farmers.
Our FinRural model puts farmers at the centre of food production, connecting them with buyers, organic goods producers, financial assistance and more.
To protect the needs of financially vulnerable smallholding farmers – helping them migrate to cashless transactions by digitization of all transactions
access to low-risk easy finance and funding
access to saving schemes, including micro pensions and payment services through non-bank networks
access to a special transaction card with the farmer’s digital profile (their farm information, soil & water quality) which can be used by the farmer for trading
access to sustainability solutions and training programs where farmers can learn climate-smart sustainable agricultural (CSSA) practices for food production
give them access to a dynamic marketplace (where produce prices are determined by trend analysis) where they can sell their quality produce at a healthy profit
access to getting your crops SuPr Crop organic certified – which is the world’s first metric-driven quality certification system that measures the nutritional parameters also (among other
how you can be
part of the FinRural Revolution?
Our goal is to help vulnerable farmers break free from the cycle of subsistence farming to gain economic independence and even affluence. The FinRural program is a part of Virenxia – a 360° sustainability solutions provider, working in food security.
We are looking to partner with farmer producer companies and organizations (FPC/FPO) in India and other developing nations where our solutions can drive maximum benefit to the true custodians of our Earth and our health – our farmers.